Calculators and frameworks we use with our own clients, made free for everyone. No email gate, no sign-up. Use them as long as you find them useful.
Work out customer lifetime value, CAC, your LTV:CAC ratio and CAC payback months from revenue, margin, churn and spend.
Open calculator →Forecast revenue, payback period, and LTV:CAC ratio from your enterprise SEO investment. The model SEO teams pitch to CFOs.
Open calculator →Forecast monthly leads, MQLs, SQLs, customers, and CAC from your traffic, funnel rates, and marketing spend.
Open calculator →Calculate your recommended annual marketing budget by revenue, growth stage, and industry — with channel allocation breakdown.
Open calculator →Calculate cost per thousand impressions, required spend, or projected reach. With CPC ↔ CPM conversion for cross-channel planning.
Open calculator →Measure how fast your pipeline generates revenue — and identify which of the four levers will move the number fastest.
Open calculator →