Marketing Glossary

A/B Testing

This means comparing two versions of one thing to find out which is best to help drive better marketing results.

When an individual adds an item to the internet-based shopping cart of an e-commerce site but does not proceed to checkout and complete the purchase.

The words in your marketing messages to clients.

Specific info you can tack onto your Google Ads to help them do better.

A solution that offers internet-based ad space for sale to advertisers.