A/B Testing
A method of comparing two versions of a marketing asset (such as a webpage or email) to determine which one performs better.
Above the Fold
The part of a webpage that is visible without scrolling, considered prime real estate for important content
Account-Based Marketing (ABM)
A strategy that focuses on targeting specific, high-value accounts with personalized marketing campaigns.
Ad Auction
The process used by advertising platforms like Google Ads to determine which ads to display based on factors such as bid amount and ad relevance.
Ad Rank
A value calculated by search engines to determine the position of an ad on the search results page, based on bid amount, ad quality, and other factors.
Advertising ROI (Return on Investment)
A measure of the profitability of advertising campaigns, calculated by dividing the revenue generated by the cost of the ads.
Affiliate Marketing
A performance-based marketing strategy where affiliates promote a business’s products in exchange for a commission on sales.
Analytics
The process of collecting and analyzing data to measure the effectiveness of marketing efforts.
Attribution Model
A method used to determine which marketing channels are responsible for a conversion or sale.
Audience Segmentation
The process of dividing a broad audience into smaller, more targeted groups based on characteristics such as behavior, demographics, or interests.
Augmented Reality (AR) Marketing
Using AR technology to enhance the customer experience, often through interactive features that combine the real world with digital elements.
Automated Marketing
The use of software to execute repetitive marketing tasks automatically, such as sending emails or posting to social media.
Awareness Stage
The first stage in the buyer’s journey, where potential customers become aware of a problem or opportunity.
Affiliate Network
A platform that connects advertisers with affiliates who can promote their products and earn commissions.
Backlink
A hyperlink from one website to another, often used to improve SEO by boosting a site’s credibility.
Banner Ads
Rectangular ads displayed on websites, typically used in display advertising.
Behavioral Marketing
A strategy that uses data on consumer behaviors (like browsing history or past purchases) to deliver personalized advertising.
Below the Fold
The part of a webpage that is not immediately visible without scrolling.
Bounce Rate
The percentage of website visitors who leave a site without interacting with it.
Brand Advocate
A customer or user who actively promotes a brand through word-of-mouth, social media, or reviews.
Brand Awareness
The extent to which consumers recognize a brand and associate it with a specific product or service.
Brand Equity
The value a brand adds to a product or service based on consumer perception and recognition.
Buyer Persona
A semi-fictional representation of a company’s ideal customer, based on data and research.
Buyer’s Journey
The process a customer goes through before making a purchase, typically divided into awareness, consideration, and decision stages.
Buzz Marketing
A marketing strategy that aims to create excitement and word-of-mouth promotion around a product or service.
Brand Extension
The strategy of using an existing brand name to launch a new product or service.
Behavioral Targeting
A method of displaying ads to consumers based on their previous actions online.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that distinguish it from competitors.
Call to Action (CTA)
A prompt that encourages the user to take a specific action, such as “Buy Now” or “Subscribe.”
Click-Through Rate (CTR)
The percentage of people who click on a link, ad, or call-to-action out of the total number who viewed it.
Content Management System (CMS)
A platform used to create, manage, and modify digital content, often without the need for coding.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing and sales expenses.
Customer Lifetime Value (CLV)
The total revenue a company expects to earn from a customer over the entire relationship.
Customer Retention Rate
The percentage of customers who continue to use a product or service over a given period.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of visitors who complete a desired action on a website, such as making a purchase or signing up for a newsletter.
Cross-Channel Marketing
A strategy that uses multiple marketing channels (e.g., social media, email, and display ads) to reach customers.
Churn Rate
The percentage of customers who stop using a product or service over a specific period.
Content Marketing
A strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience.
Cost Per Click (CPC)
The amount an advertiser pays each time someone clicks on their ad.
Customer Segmentation
The practice of dividing a customer base into groups based on shared characteristics, such as buying behavior or demographics.
Demand Generation
A marketing strategy focused on creating awareness and interest in a product or service to build a pipeline of qualified leads.
Direct Mail
A form of offline marketing that involves sending physical promotional materials, such as postcards or brochures, directly to people’s homes or businesses.
Drip Campaign
A sequence of automated marketing emails sent over time to nurture leads or engage customers.
Dynamic Content
Website or email content that changes based on user behavior, preferences, or data.
Digital Advertising
The use of online channels such as search engines, social media, and display networks to promote products or services.
Display Ads
Visual-based ads that appear on websites, apps, or social media platforms in the form of banners or videos.
Data-Driven Marketing
A strategy that uses data insights to optimize marketing efforts, ensuring campaigns are informed by actual customer behavior.
Direct Response Marketing
A type of marketing designed to elicit an immediate action, such as making a purchase or signing up for a service.
DMP (Data Management Platform)
A platform used to collect, organize, and analyze large sets of customer data for better-targeted marketing efforts.
Dynamic Pricing
A pricing strategy where the cost of a product or service changes based on demand, competition, or external factors.
Drop Shipping
A business model where a company sells products without holding any inventory, instead purchasing from a third party who ships the products directly to the customer.
Direct-to-Consumer (D2C)
A sales model where a company sells its products directly to consumers, bypassing traditional retailers or intermediaries.
Email Marketing
The practice of sending targeted email campaigns to engage potential customers or retain existing ones.
Engagement Rate
A metric used to measure how users interact with content, often including clicks, shares, likes, and comments.
Evergreen Content
Content that remains relevant and valuable over time, providing long-term value to readers and driving consistent traffic to a website.
Earned Media
Publicity gained through organic efforts, such as mentions in the press, social media shares, or customer reviews, rather than paid advertising.
Ecommerce
The buying and selling of goods or services online.
Exit Rate
The percentage of visitors who leave a site after viewing a particular page.
Experiential Marketing
A strategy that creates immersive brand experiences to engage customers in a more direct and interactive way.
Eye-Tracking
A technique used to analyze where users look on a webpage or in an ad, helping to optimize layout and design.
Emotional Appeal
A marketing strategy that appeals to the emotions of the audience, creating a personal connection with the brand.
Exclusive Offers
Promotions that are limited to a select group of customers, often used to create a sense of exclusivity and urgency.
First-Mover Advantage
The competitive advantage gained by being the first to market with a product or service.
Forecasting
The process of predicting future trends based on historical data and analysis.
Frequency Capping
A setting in digital advertising that limits the number of times an individual user sees a particular ad within a given time frame.
Full-Funnel Marketing
A strategy that targets potential customers at every stage of the buying process, from awareness to decision-making. .
Funnel Optimization
The process of improving each stage of the marketing funnel to increase the number of conversions.
Franchise Marketing
Marketing strategies used by franchises to promote both the overarching brand and individual franchise locations.
Frequency
The number of times an individual is exposed to an advertisement over a given period.
Freemium Model
A pricing strategy where basic services are provided free of charge, but premium features require payment.
Framing Effect
A cognitive bias where people react differently to information depending on how it’s presented.
Fan Advocacy
A strategy that involves turning enthusiastic customers into brand advocates who promote the product or service on social media or through word of mouth.
Geo-Fencing
A location-based marketing technique that uses GPS to trigger a specific message or advertisement when a mobile device enters a designated geographic area.
Gamification
The application of game-design elements in marketing campaigns to increase engagement and motivation. .
Growth Hacking
A marketing approach that uses creative, low-cost strategies to help a business grow rapidly.
Google Display Network (GDN)
A platform that allows advertisers to display ads across a wide network of websites, mobile apps, and videos.
Gated Content
Valuable content that is hidden behind a form or subscription requirement, only accessible after a user provides their contact information.
Guerrilla Marketing
A low-cost, unconventional marketing strategy aimed at generating high visibility and engagement in public spaces.
Gross Rating Points (GRP)
A measure used in advertising to quantify the exposure of an ad to a target audience, calculated by multiplying reach by frequency.
Green Marketing
Marketing that highlights the environmental benefits of a product or service, appealing to eco-conscious consumers.
Growth Marketing
A strategy focused on driving growth by experimenting across multiple marketing channels and optimizing tactics based on data and performance.
Global Marketing
A marketing strategy that aims to appeal to customers across different countries and cultures.
Headline Testing
The process of testing different headlines for a piece of content to determine which one generates the highest engagement or conversions.
Heatmap
A visual representation of user behavior on a webpage, showing where users click, scroll, and spend the most time.
Holiday Marketing
The practice of creating campaigns that capitalize on holidays to increase sales and brand awareness.
Hyperlocal Marketing
A marketing strategy that targets potential customers within a very specific geographic area.
Hybrid Marketing
A strategy that combines traditional and digital marketing techniques to create a comprehensive marketing plan.
Hero Content
The major, high-visibility content produced by a brand, such as flagship campaigns, commercials, or product launches.
Human-Centered Marketing
A strategy that focuses on building authentic, personal relationships with customers rather than just selling products.
Hook
A memorable element or message designed to grab attention and generate interest in a marketing campaign.
Hub-and-Spoke Model
A content marketing strategy where a central piece of content (hub) is surrounded by smaller, related pieces of content (spokes) that support and promote the hub.
Inbound Marketing
A strategy that focuses on attracting potential customers through valuable content and experiences tailored to their needs.
Influencer Marketing
A strategy where businesses partner with influencers to promote their products to a wider audience.
Interactive Marketing
A tactic that involves engaging customers in real-time through interactive content like quizzes, polls, or calculators.
Intent-Based Marketing
A strategy that uses data on consumer behaviors and signals to target customers who are actively showing intent to purchase.
Impression Share
The percentage of times your ad is shown compared to the total number of available impressions.
In-Store Marketing
Strategies and tactics used within physical stores to influence purchasing decisions.
Influencer Outreach
The process of contacting and building relationships with influencers who can help promote a brand’s products or services.
Instant Win Promotion
A marketing tactic that offers participants the chance to win a prize immediately upon entering, often used to drive engagement.
Integrated Marketing Communications (IMC)
A strategy that ensures consistent messaging across all marketing channels, both online and offline..
Interstitial Ads
Full-screen ads that appear between content pages or app transitions, often used in mobile advertising.
Joint Venture Marketing
A strategic alliance between two or more companies to promote products or services to a shared target audience.
Journey Mapping
The process of outlining the steps a customer takes from the first interaction with a brand to making a purchase and beyond.
Just-in-Time Marketing
A strategy that delivers the right message to the right person at the right time, often based on real-time data and user behavior.
Jargon
Industry-specific language or terminology used in marketing or other fields.
J-Curve Effect
A concept where an investment or marketing effort initially experiences losses but later results in significant growth or returns.
Journey Analytics
The practice of using data to analyze and optimize the customer journey, improving engagement and conversion rates.
Juicer
A tool used in SEO to boost the link juice of a website by generating backlinks and improving search engine rankings.
Key Performance Indicator (KPI)
A measurable value used to evaluate the success of a marketing campaign or initiative.
Keyword Research
The process of finding and analyzing search terms that users enter into search engines to optimize content for SEO.
Knowledge Base
A centralized repository of information that customers or employees can access to find answers to common questions or troubleshoot issues.
Key Account Marketing
A form of marketing that focuses on nurturing relationships with a company’s most valuable customers.
KOL (Key Opinion Leader)
An individual who has influence over a specific target audience, often used in influencer marketing.
Keyword Stuffing
The practice of overusing keywords in online content to manipulate search engine rankings, which is often penalized by search engines.
Killer App
An application or service that is so valuable or desirable that it drives the adoption of a larger platform or technology.
Kickback
An incentive or reward offered to affiliates or partners in exchange for promoting a company’s product or service.
Lead Generation
The process of attracting and converting prospects into potential customers through various marketing tactics.
Landing Page
A standalone webpage designed to capture leads or encourage a specific action, such as signing up for a newsletter or downloading a whitepaper.
Loyalty Program
A marketing strategy that rewards customers for their repeat business, fostering brand loyalty.
Lookalike Audience
A targeting method used in digital advertising that identifies new potential customers who share similarities with an existing audience.
Lifecycle Marketing
A strategy that uses targeted marketing tactics at each stage of the customer lifecycle, from acquisition to retention.
Lead Scoring
The process of ranking leads based on their likelihood to convert into paying customers, using criteria such as behavior or demographics.
Long-Tail Keywords
Specific, niche search terms with lower search volume but higher intent, often used in SEO strategies.
Lifetime Value (LTV)
The total revenue a company expects to earn from a customer over the entirety of their relationship.
Link Building
The process of acquiring backlinks from external websites to improve a site’s authority and search engine rankings.
Lead Magnet
A valuable resource, such as an eBook or checklist, offered to potential customers in exchange for their contact information.
Market Segmentation
The practice of dividing a target market into smaller, more manageable groups based on shared characteristics such as demographics or behavior.
Marketing Automation
The use of software to automate repetitive marketing tasks, such as email campaigns and social media posting.
Mobile Marketing
A digital marketing strategy aimed at reaching customers on their smartphones or tablets, often through apps, SMS, or mobile-friendly ads.
Micro-Influencer
An individual with a smaller but highly engaged following, often used in niche influencer marketing campaigns.
Message Mapping
A process used to define key messages and ensure consistent communication across marketing channels.
Multivariate Testing
A method of testing multiple variables in a marketing campaign, such as headlines, images, and CTAs, to determine which combination performs best.
Marketing Funnel
A visual representation of the customer journey, showing how prospects move from awareness to conversion.
Market Penetration
A strategy focused on increasing sales of existing products in current markets, often by gaining a larger share of the market.
Media Planning
The process of determining the best media outlets (e.g., TV, radio, digital) and timing to place advertisements for maximum effectiveness.
Mindshare
The degree of consumer awareness or popularity of a brand within a specific category.
Native Advertising
A form of advertising where ads are designed to blend seamlessly with the content of the platform they appear on, making them less intrusive.
Net Promoter Score (NPS)
A metric used to measure customer loyalty by asking how likely customers are to recommend a product or service to others, on a scale of 0-10.
Neuromarketing
The study of how consumers’ brains respond to marketing stimuli, used to refine marketing strategies.
Niche Marketing
A strategy that targets a specific, well-defined segment of the market with tailored products or services.
Negative Keywords
A type of keyword in digital advertising that prevents ads from being triggered by certain words or phrases, ensuring that ads aren’t shown for irrelevant searches.
Net-New Leads
Brand-new leads that haven’t interacted with the company before and are at the top of the sales funnel.
Newsjacking
The practice of leveraging trending news stories or events to boost a brand’s visibility by tying it into a marketing campaign.
Nostalgia Marketing
A strategy that taps into the fond memories of consumers by using elements from the past to evoke emotions and drive engagement.
Native Content
Marketing content that is designed to fit seamlessly into the user experience of a platform, often indistinguishable from non-promotional content.
Name Recognition
The extent to which a brand or individual is recognized by the public.
Omnichannel Marketing
A strategy that integrates and aligns messaging, branding, and experience across all online and offline marketing channels to provide a seamless customer experience.
Open Rate
The percentage of recipients who open an email out of the total number of emails sent.
Owned Media
Digital assets that a company owns and controls, such as a website, blog, or social media profiles.
Out-of-Home Advertising (OOH)
A form of advertising that reaches consumers when they are outside their homes, including billboards, transit ads, and posters.
Opt-In Marketing
A marketing strategy that requires users to actively sign up or give permission to receive communications, such as emails or SMS messages.
Organic Traffic
Visitors who arrive at a website through unpaid channels, such as search engine results or direct links, rather than through paid advertisements.
Outreach Marketing
A tactic where brands reach out to potential customers, influencers, or partners to create awareness or build relationships.
On-Page SEO
The practice of optimizing individual webpages to improve search engine rankings, including keyword placement, meta descriptions, and image alt texts.
Over-the-Top (OTT) Advertising
The delivery of advertisements directly to viewers over internet-connected streaming services, bypassing traditional cable or satellite providers.
Outsourcing
The practice of hiring external companies or individuals to handle specific tasks or functions, such as marketing or customer service.
Pay-Per-Click (PPC)
A digital advertising model where advertisers pay each time someone clicks on their ad.
Personalization
The practice of tailoring marketing content or experiences to individual users based on their preferences, behaviors, or demographic information.
Point of Sale (POS) Marketing
Marketing efforts that occur at the point of sale, where the transaction is made, often through in-store displays or promotions.
Public Relations (PR)
The practice of managing a company’s reputation and building relationships with the media and public.
Programmatic Advertising
The automated buying and selling of digital advertising space using algorithms and real-time bidding.
Persona
A detailed profile of a brand’s ideal customer based on market research and real data, including demographics, behavior, and pain points.
Press Release
A written communication distributed to the media to announce something newsworthy, such as a product launch or major company event.
Predictive Analytics
The use of data, statistical algorithms, and machine learning to identify future outcomes based on historical data.
Positioning
The process of establishing a brand or product in the minds of consumers, differentiating it from competitors.
Product Lifecycle
The stages a product goes through from its launch to its decline in the market, typically divided into introduction, growth, maturity, and decline phases.
Qualified Lead
A potential customer who has shown interest in a product or service and meets certain criteria that indicate they are likely to convert into a paying customer.
Quality Score
A metric used by search engines like Google to evaluate the quality and relevance of an ad, keywords, and landing page.
Query
A request for information made in a search engine, typically consisting of keywords or phrases that a user enters to find relevant results.
Quantitative Research
The collection and analysis of numerical data to understand trends, preferences, or behavior patterns.
Qualified Traffic
Website visitors who are likely to convert because they match a brand’s target audience profile.
Quick Response (QR) Code
A scannable barcode that links users to digital content, such as a website or promotional offer.
Quote-to-Cash
The end-to-end process from generating a sales quote to receiving payment, often used in B2B sales.
Quora Marketing
A strategy that involves using Quora, a question-and-answer platform, to provide expert answers and drive traffic to a website.
Quality Content
High-value content that is well-researched, engaging, and relevant to the target audience, contributing to SEO and user satisfaction.
Remarketing
A digital marketing strategy that targets users who have previously interacted with a brand but did not convert, often through display ads or email campaigns.
Responsive Design
A web design approach that ensures a website’s layout adjusts and displays correctly on various devices, such as desktops, tablets, and smartphones.
Return on Investment (ROI)
A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the net profit by the cost of the investment.
Referral Marketing
A strategy where a brand encourages its existing customers to refer new customers by offering incentives or rewards.
Responsive Ads
Ads that automatically adjust their size, format, and appearance to fit available ad spaces across various devices.
Revenue Per Lead (RPL)
A metric used to measure how much revenue is generated per lead acquired, helping businesses assess the quality of their leads.
Retargeting
A digital marketing tactic that serves ads to users who have previously visited a website or interacted with a brand online.
Rich Media
Digital ads that include interactive elements such as video, audio, or other engaging features to encourage user interaction.
Referral Traffic
Visitors who arrive at a website through links from other sites rather than through direct searches or paid ads.
Real-Time Bidding (RTB)
A programmatic advertising process where digital ad inventory is bought and sold in real-time auctions.
Search Engine Optimization (SEO)
The practice of optimizing a website to improve its ranking in organic search engine results.
Sales Funnel
A visual representation of the stages a customer goes through from first learning about a brand to making a purchase.
Social Proof
The psychological concept that people are more likely to engage with a brand or make a purchase when they see others doing the same.
Split Testing (A/B Testing)
A method of comparing two versions of a webpage or ad to determine which performs better.
Sentiment Analysis
The process of analyzing customer feedback, comments, and social media posts to determine whether the sentiment is positive, negative, or neutral.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a user’s query, containing both organic and paid search results.
Social Media Marketing (SMM)
The use of social media platforms to promote products, build brand awareness, and engage with customers.
Subscriber List
A list of individuals who have opted in to receive communications, typically via email or SMS, from a brand.
Sales Pipeline
A visual representation of potential customers as they move through different stages of the sales process.
Storytelling Marketing
A strategy that uses narratives to engage audiences and build an emotional connection with a brand.
Target Audience
The specific group of people a brand aims to reach with its marketing efforts, typically defined by demographics, interests, and behavior.
Touchpoint
Any interaction a potential or current customer has with a brand, whether online, in-store, or via communication channels like email.
Top of Funnel (TOFU)
The awareness stage of the customer journey, where a brand’s goal is to attract potential customers and generate leads.
Total Addressable Market (TAM)
The total market demand for a product or service, often used to estimate the revenue potential of a new product.
Triggered Emails
Automated emails sent in response to a specific user action, such as abandoning a shopping cart or signing up for a newsletter.
Transactional Emails
Automated emails sent to users to facilitate or confirm transactions, such as purchase receipts or shipping notifications.
Targeted Advertising
The practice of delivering ads to specific audience segments based on their interests, demographics, or past behaviors.
Top of Mind Awareness (TOMA)
The measure of how easily a brand comes to mind when consumers think of a particular product category.
Third-Party Cookies
Small pieces of data stored on a user’s device by a website other than the one they are currently visiting, often used for tracking and ad targeting.
Trendjacking
The practice of leveraging trending topics or events in a brand’s marketing to capitalize on current conversations and gain visibility.
User-Generated Content (UGC)
Content created by customers or fans of a brand, often shared on social media or used in marketing campaigns.
Upselling
A sales technique where the seller encourages the customer to purchase a more expensive version of the product or add complementary services.
Unique Selling Proposition (USP)
The factor that differentiates a product or brand from its competitors and highlights its unique value to the customer.
User Experience (UX)
The overall experience a user has when interacting with a product, website, or application, often focused on ease of use and satisfaction.
User Interface (UI)
The part of a software application or website that users interact with, including buttons, forms, and design elements.
URL (Uniform Resource Locator)
The web address used to access a specific page or resource on the internet.
Unsubscribes
The process of a user opting out of a mailing list or stopping communications from a brand.
User Journey
The series of interactions a user has with a brand as they move through the sales funnel, from awareness to purchase.
Unique Visitor
A user who visits a website at least once within a specified time frame, regardless of how many times they return.
UTM Parameters
Tags added to a URL that allow marketers to track the effectiveness of campaigns and understand where traffic is coming from.
Value Proposition
A statement that explains why a customer should choose a product or service, focusing on the value it provides compared to competitors.
Viral Marketing
A strategy where content is shared rapidly across social networks, leading to exponential growth in visibility and engagement.
Voice Search Optimization
The process of optimizing content to be found through voice search queries, typically used with smart assistants like Siri or Alexa.
Video Marketing
The use of video content in digital marketing strategies to promote products, engage customers, and increase brand awareness.
Vlog (Video Blog)
A type of blog that primarily uses video content to engage an audience, often on platforms like YouTube or Vimeo.
Visual Search
A search technology that allows users to search for information using images instead of text.
View-Through Rate (VTR)
A metric that measures how many users viewed a video ad to completion compared to the number of impressions.
Voice Commerce
The use of voice commands to browse and purchase products online, often through smart speakers or voice-activated devices.
Vanity Metric
A metric that may look impressive on paper but doesn’t directly contribute to business goals or growth, such as likes or followers.
Visitor Segmentation
The process of dividing website visitors into groups based on behavior, demographics, or interests to tailor marketing efforts.
Webinar
A live or recorded online seminar or presentation, typically used to educate, engage, or nurture leads.
Web Traffic
The number of users who visit a website, typically measured over a specific period of time.
Word of Mouth Marketing (WOMM)
A marketing strategy that relies on customers spreading the word about a brand, product, or service through conversations.
Website Conversion
The process of turning website visitors into leads, customers, or subscribers by encouraging them to take a desired action.
Whitepaper
A detailed report or guide that addresses a specific problem or issue and offers solutions, often used in B2B marketing to educate leads.
Webinar Funnel
A marketing funnel specifically designed to capture leads and convert them through the use of webinars.
Web Hosting
The service that provides the infrastructure and resources needed for a website to be accessible on the internet.
Wireframe
A skeletal framework of a webpage or app used in the design process to plan layout and structure before full development.
Whitelisting
The practice of allowing a specific entity or individual to access certain content or services, often used in email marketing.
Widget
A small application or tool that can be embedded into a webpage to provide additional functionality, such as a search bar, calendar, or weather update.
XML Sitemap
A file that lists all the pages of a website to help search engines index content more efficiently.
X-Testing
An extended form of A/B testing where multiple variations of elements (such as headlines or images) are tested to determine which combination performs best.
X-Factor
A unique quality or feature that makes a brand, product, or marketing campaign stand out from competitors.
XML Feed
A structured format that allows websites or apps to pull and display content automatically from external sources.
XP (User Experience Points)
A concept borrowed from gaming, where users accumulate points or rewards for completing actions or tasks on a website or app.
Yield Management
A pricing strategy that adjusts prices based on demand, customer behavior, and other factors to maximize revenue.
YouTube Marketing
A digital marketing strategy that uses YouTube to promote products, build brand awareness, and engage with audiences through video content.
Year-over-Year (YoY)
A comparison of a metric over the same period in the previous year, often used to track growth or decline.
Yield Rate
The percentage of customers who take a desired action out of the total number of potential customers targeted in a campaign.
Yelp Marketing
A strategy that focuses on managing and optimizing a business’s Yelp profile to attract positive reviews and increase local visibility.
Y-Combinator
A startup accelerator program that helps early-stage companies by providing mentorship, funding, and resources.
Yield Optimization
The practice of maximizing revenue by adjusting prices, inventory, or marketing tactics to respond to changing market conditions.
Yahoo Gemini
A native and search advertising platform that allows marketers to run ads on Yahoo’s search engine and across its network of websites.
Y-Intercept
A term borrowed from statistics and used metaphorically in marketing to represent the baseline or starting point of a campaign or trend.
Zero Moment of Truth (ZMOT)
The point in the buying process when a consumer begins researching a product, typically online, before making a purchase decision.
Zero-Party Data
Data that a customer intentionally shares with a brand, such as preferences or insights, usually through surveys, quizzes, or direct interactions.
Zoning
A marketing strategy that targets specific geographic areas with tailored campaigns, often used in local or regional advertising.
Zoom Fatigue
The exhaustion felt after prolonged use of video conferencing platforms like Zoom, often cited in discussions about remote work.
Zone Pricing
A pricing strategy where different geographic areas are charged different prices based on factors like demand, shipping costs, or local competition.
Zettabyte
A unit of digital information storage that equals one billion terabytes, often used to measure the growing scale of global internet data.
Z-Score
A statistical measurement used to determine how far away a data point is from the mean, often used in market analysis to identify trends or outliers.
Zero-Based Budgeting
A budgeting method that starts from zero each period and requires justification for each new expense, as opposed to building on past budgets.
Z-Index
A CSS property that determines the stack order of elements on a webpage, with higher values appearing on top of lower values.
Zoomers (Generation Z)
The generation born between the mid-1990s and early 2010s, often targeted by brands for their digital fluency and influence on social media.