MarAutomation Author - Mukesh K. Singhmar

Mukesh Kumar / Aug 26, 2021 / Sales

10 AI-Enhanced Sales Automation Tools to Boost Conversions

10 Best Sales Automation Tools to Use in 2023

Explore 10 AI-driven sales automation tools that streamline outreach, score leads, and supercharge your B2B growth—no fluff, just real ROI.


As sales pipelines get bigger and customer expectations rise, your old-school sales tactics aren’t cutting it anymore. At demandloft, we’re all about AI-powered demand generation—and that includes leveraging AI-driven sales automation tools to free your team from admin drudgery.

Instead of drowning in data entry or repetitive follow-ups, let AI handle the busy work while your reps focus on closing deals.

Why You Need AI-Driven Sales Automation Tools

Eliminate Time-Sucking Tasks

Manually logging calls, sending outreach emails, and scheduling follow-ups eat up valuable hours. Automation—enhanced by AI—frees your team to:

  • Pitch prospects with more personalization
  • Fine-tune your sales strategy using real-time data
  • Adapt quickly as buyer behaviors shift

Smarter Data Insights

Predictive marketing powered by AI ensures you’re focusing on the right prospects at the right time:

  • Identify hot leads based on AI-based scoring
  • Forecast pipeline with better accuracy
  • Adjust tactics as data trends emerge

10 AI-Powered Sales Automation Tools to Elevate Your Workflow

Here’s our curated list of top-notch tools that blend automation with AI functionalities—perfect for scaling B2B sales without the fluff.

HubSpot Sales Hub

Hubspot sales

Pricing: Free basic plan; paid plans start at $45/month

AI-Driven Benefits:

  • Predictive lead scoring to prioritize the best contacts
  • Real-time analytics to guide pipeline management
  • Seamless integration with over 750 apps

Why We Like It: An all-in-one solution for sales engagement, plus it’s incredibly friendly for growing teams. Pair with AI-based lead scoring to quickly surface your best prospects.

ActiveCampaign

Active campaign

Pricing: Paid plans start at $9/month

AI-Driven Benefits:

  • Automates everything from audience segmentation to personalized content
  • Lead scoring based on user behavior and advanced analytics
  • Integrations with 850+ apps, like Calendly or Zendesk

Why We Like It: ActiveCampaign leans heavily on customer experience—making it simpler to craft automated journeys that truly resonate. Great for AI-enhanced marketing and lead nurturing.

Prospect.io

Prospect.io

Pricing: Plans from $19/month/user

AI-Driven Benefits:

  • Automates drip campaigns and intelligent follow-ups
  • Integrates easily with Slack, Salesforce, HubSpot
  • Tracks email performance to optimize best send times

Why We Like It: Perfect for systemizing outbound activity with AI-based personalization. You can customize your messaging for every lead—no more bland, generic outreaches.

Pipedrive

Pipe drive

Pricing: Custom plans

AI-Driven Benefits:

  • Uncovers buying intent signals from across the web
  • Guides your team to leads actively searching for your solutions
  • Cuts out guesswork with advanced data for timely outreach

Why We Like It: Instead of sifting through masses of leads, Bombora helps you zero in on the folks already hunting for your service. Perfect for an AI-based approach to lead prioritization.

Bombora

Bombora

Pricing: Request a quote

AI-Driven Benefits:

  • Real-time updates on leads’ job changes or buying signals
  • Advanced data enrichment for deeper prospect profiles
  • Eliminates guesswork by surfacing high-intent leads fast

Why We Like It: ZoomInfo speeds up your sales cycle by dropping all the crucial data at your fingertips—AI hunts down the details you’d otherwise spend hours chasing.

Zoominfo (Previously EverString)

Zoominfo

Pricing: Contact Zoominfo for pricing

Zoominfo believes in spending “less time prospecting and more time selling”. This means that you wouldn’t have to waste your time on finding intent and insights where your leads are concerned. You have all the important data at your fingertips, which will allow you to understand your prospective charges in a better way and target them accordingly.

You can move on to having relevant conversations with the leads in just a short spperiodZoominfo leletsou fast-forward the sales processes and allows you to spend more time on making sales.

MailChimp

Mailchimp

Pricing: Basic free plan; paid from $9.99/month (for 500 contacts)

AI-Driven Benefits:

  • Automated segmentation & recommendation
  • Predictive benchmarks for email campaigns
  • “Smart” time optimization for sending emails

Why We Like It: Mailchimp is a classic, but add AI to the mix and you get smarter content suggestions, advanced audience insights, and more relevant email marketing.

InsightSquared

Insight squred

Pricing: Request a quote

AI-Driven Benefits:

  • Data intelligence and forecasting tools
  • Monitors data quality and pipeline health
  • Offers revenue ops solutions to align sales & marketing

Why We Like It: Perfect for big-picture analytics and setting AI-driven revenue goals. If you’re serious about data, InsightSquared is your partner in optimizing your entire sales funnel.

Leedfeeder

Leedfeeder

AI-Driven Benefits:

  • Identifies businesses visiting your site
  • Integrates with your CRM to sync leads in real time
  • Filters out unqualified traffic with AI-based intent data

Why We Like It: If you want to know which companies are browsing your site, this tool makes your lead pipeline more actionable. Great for bridging sales and marketing efforts.

Autoklose

Autoklose

Pricing: Custom quotes

AI-Driven Benefits:

  • Machine learning models to refine emailing sequences
  • Integrates seamlessly with CRMs like Salesforce
  • Real-time reporting and advanced email tracking

Why We Like It: Autoklose merges lead generation with email automation, letting you focus on building relationships while the platform handles routine tasks.

Conclusion: Picking the Right AI-Powered Sales Automation Stack

With these 10 AI-driven sales automation tools, you can do more than lighten your team’s workload—you can turbocharge productivity, hone in on the most promising leads, and close deals faster. But before you dive in, step back and analyze your org’s unique needs—AI features are only as good as the data and strategy behind them.

Ready to supercharge your sales with AI-driven tools?

Let demandloft guide you in choosing and implementing the perfect automation stack. We handle the details so you can focus on the bigger picture: scaling your business, generating high-quality leads, and boosting bottom-line results.

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